Websites for trainers, coaches and studios
Most coaching websites came out of the same box. Yours won't.
- From £1,500
- One-off build, no retainer
- 2–3 weeks
- From your content landing to live
- Built around you
- Your structure and your brand, not a theme with your logo in it
The samples
Samples, not a menu.
Coach
SampleSolo PTs and online coaches
Results before biography, the method named, pricing in the open. Two directions for the same business, dark and light, on a switch at the top of the page.
Built as Halyard Strength, a business that does not exist, so nothing on it is a real person’s claim.
Open the coach sample
Coach, paper
SampleThe half of that market that wants airy
Cream, unhurried, and written for a reader who finds a dark gym site off-putting. Strength coaching through pregnancy, postpartum and perimenopause.
Built as Marram, a business that does not exist.
Studio
SampleGyms, studios and run clubs
Town and street named first, an intro offer, what happens on your first visit, and directions that beat a map embed.
Built as Quarry Lane Athletic, a business that does not exist.
Signature
SampleThe premium tier
Chapters rather than a stack of sections. Full-bleed, editorial, and the enquiry held to the last one.
Built as ARDEN, a business that does not exist.
VOLUME8
ClientPersonal training and run club, Hong Kong
Five pages, a video-led homepage, class booking, a shop and a checkout, over a content system the client edits without us.
What you get
A designed site, and a straight answer about search.
Every build is hand-made on the same foundations. The ongoing search work is sold separately, whenever you want it.
In every build
- A structure built around how your business actually works, in your brand
- Your photography art-directed, or generated imagery if you have none yet
- Semantic HTML, correct heading order, real alt text
- Metadata, OpenGraph and Twitter cards, JSON-LD, sitemap.xml, robots.txt
- Measured against a 2.5s mobile LCP budget and WCAG AA contrast. Both are gates, not aspirations
- Hosting set up on Vercel, your domain pointed, and a handover note
Search, sold separately
- Keyword research and a content plan
- Local citations and link building
- Rank tracking, with a monthly report
- Location and service pages built to rank
- Paid ads, set up and managed
How it works
You see the site before you commit to it.
- 01
Tell me about the business
Twenty minutes, on a call or by email. Who you train, what you charge, what the enquiry you actually want looks like. No brief document to fill in.
- 02
I build you a preview
Not a mockup and not a slide deck. A real site at your own address, with your words and your photographs in it. You click it on your phone and decide whether you want it.
- 03
You send the content, I finish it
Photographs, prices, the bits only you know. Anything still missing is built as a clearly marked placeholder rather than filled with invented text.
- 04
It goes live, and it is yours
Your domain, your hosting account, your site. No lock-in and nothing held back. The care plan afterwards is optional and you can stop it whenever.
Pricing
Published, because a price you have to ask for is a price you dread.
One-off build cost. Every tier is the whole site, not a deposit on one. Domain and hosting run at roughly £20 a year and £0 a month respectively, and they are yours, in your name.
Starter
£1,500one-off
Solo trainers and online coaches selling one thing well.
- One page, built properly, with everything above the fold earning its place
- Your brand colours and type set into the layout
- Enquiry form, WhatsApp and click-to-call
- Everything in the build list, including the performance and contrast gates
Standard
£3,500one-off
Gyms, studios and run clubs with a timetable and a front door.
- Multiple pages: timetable, memberships, team, getting here
- First-visit sequence and an FAQ written to handle the objections
- Class or membership tiers laid out so the comparison is easy
- A link-out to whichever booking platform you already use
Premium
£6,000and up
Studios and coaches selling at the top of their market.
- An immersive, chaptered site built around your space or your method
- Video-ready, with the poster frame carrying the load so it still loads fast
- Art direction across the whole image set, to one grade
- Bespoke sections where the standard ones do not fit
A content system you edit yourself, a shop, hosted video or a large page count are quoted on top of this. Tell me the scope and you get a number before anything starts.
Care plan
£50–100per month, optional
Updates, content changes, dependency and security upkeep, and someone to email when something looks wrong. Optional on every tier, cancellable whenever, and never a condition of getting your site.
Extras
Things worth buying on their own.
Add these to a build, or buy one on its own without a website. Prices are fixed for a fixed deliverable. If what you need is bigger than the description, I will quote it rather than stretch it.
Brand pack
£450
Your logo redrawn as clean vector, a wordmark, a square icon and a favicon, plus a colour and type system that clears accessibility contrast. Exported for print, web and every social profile size.
Order thisImage set
£300
Eight art-directed images generated to one consistent grade: your space, your equipment, the atmosphere. Honest about what it is: generated imagery for texture and mood, never a fake photograph of you or of a client, and never presented as one.
Order thisCopy, written for you
from £400
The whole site written from one conversation and a questionnaire. Includes the part most trainers find hardest: saying plainly what you do, who it suits and what it costs.
Order thisExtra page
£250
A further page on an existing build, designed to match rather than bolted on. Long-form service pages, a second location, a properly structured FAQ.
Order this